What is Porsche Sonderwunsch? Discover Porsche’s Ultimate Bespoke Programme

Porsche Exclusive Manufaktur vs Sonderwunsch

While both programmes focus on personalisation, they serve different purposes.

Porsche Exclusive Manufaktur

Porsche Exclusive Manufaktur allows customers to enhance their Porsche with a carefully curated selection of factory-approved options. These options are designed by Porsche and are available to order as part of the vehicle configuration process. Customers can choose from a wide range of premium personalisation options.

Every option is developed to meet Porsche’s strict standards for design, quality and performance. The result is a Porsche that feels highly individual while remaining within Porsche’s established range of factory specifications.

Porsche Sonderwunsch

Sonderwunsch takes personalisation beyond the standard options catalogue. Instead of selecting from pre-designed choices, customers collaborate directly with Porsche specialists to create bespoke features developed specifically for their vehicle.

A Sonderwunsch project can involve creating unique colour finishes, developing exclusive materials, designing one-off components or incorporating personal details that have never previously existed on a Porsche.

The process begins with the customer’s vision, which is assessed by Porsche designers and engineers for technical feasibility. If approved, the project is brought to life through close collaboration between specialists including designers, engineers, mechanics, upholsterers and paint experts at Porsche.

Unlike a standard option or package, a Sonderwunsch vehicle may become a genuine Factory One-Off, meaning it is a single, unique creation documented in Porsche’s archives.

It represents the highest level of factory personalisation available from Porsche.