She Sets the Pace with Jaguar
Jaguar New Zealand set to challenge conventions in automotive. New research has unveiled outdated gender stereotypes still exist in the automotive industry, with over half of New Zealanders (55%) believing men can drive better than women. 55% of men believe that women are more interested in the style, colour and aesthetics of a car than performance – while women claim performance and safety are the most important considerations when purchasing a new vehicle.
To help dispel these gender misconceptions, Jaguar has partnered with three female motorsport stars who will educate the New Zealand public on how we can achieve equality in driving.
These three convention-breaking women include race driver Tiffany Chittenden who was the first-ever female to win a British National Karting Championship, Amy Hudson who has been appointed as the New Zealand Women in Motorsport ambassador, and Rianna O’Meara-Hunt who has won a slew of motor racing awards at only 20 years old.
Amy Hudson, New Zealand Women in Motorsport Ambassador
Tiffany Chittenden, first female to win a British National Karting Championship
Rianna O’Meara-Hunt, winner of multiple racing awards at 20 years old
Despite national and international acclaim for their success, these women still operate in a heavily male-dominated sport – with a mere 15% of New Zealanders able to name a female race car driver, and 80% have never seen a female motorsport event.
Race driver Tiffany Chittenden commented: “As far as I’m concerned, motorsport has the opportunity to be one of the most levelling sports in terms of gender – a vehicle has no idea whether it is driven by a male or a female, so we need to move past these outdated stereotypes.”
Twenty-year-old Rianna O’Meara-Hunt supports this notion, adding: “It’s awesome to see more and more women coming into motorsport. When we put our helmets on, we all become equal, we’re all there for the same reason, and we all have the same goal at the end of the day.”
Breaking gender stereotypes is part of Jaguar’s rich history and traces back to one of Jaguar’s original racing drivers, Sybil Lupp. She was the first New Zealand woman to forge her way into the male-dominated industry in the 1950s, rising to national prominence in motor racing and operating her own mechanics.
To help educate the New Zealand public, Tiffany, Rianna and Amy will coach television personality Kanoa Lloyd through three driving challenges inspired by Sybil Lupp:
- Smart Cone Challenge – agility and precision challenges in the Jaguar I-PACE
- Flying Quarter Mile Sprint – one of Lupp’s most well-known races, showcasing speed in the Jaguar F-Type
- 1 Hour Endurance – testing longevity and sustained power in the Jaguar F-PACE SVR
These aired on The Project, TV3.