What’s the difference between SEAT and CUPRA?

SEAT, S.A. (Sociedad Española de Automóviles de Turismo) is a Spanish car manufacturer with its head office in Martorell, Spain.

Founded in 1950, it quickly became the largest supplier of cars in the country. In 1986, after 36 years being publicly listed as an independent automaker, the Spanish government sold SEAT to the Volkswagen Group of which it remains a wholly owned subsidiary.

So where does CUPRA come in?

The CUPRA brand was formed as a development of the original ‘SEAT Sport’ moniker. Originally these were sporty variants of SEAT models, but today SEAT is a company with two clearly defined brands: SEAT and CUPRA. First combined on one website, the two each now have their own websites and separate vehicle line-ups.

Both brands launched a large product initiative in 2020 with the new Leon family and the Formentor, the first model developed exclusively for CUPRA.

SEAT Leon Hatchback

Throughout its 70-year history, the company has demonstrated that it is capable of reinventing itself time and again and successfully overcoming challenges.

SEAT is the Group brand with Europe’s youngest customer profile and offers strikingly designed vehicles “Created in Barcelona.”

CUPRA is an unconventional and emotionally-charged brand, which is defined by the progressive design and the performance of its electric models. Numerous new vehicles were launched in the reporting year: the CUPRA Leon family, the CUPRA Ateca and the CUPRA Formentor – a powerful SUV and coupé crossover and the first model developed specifically for CUPRA.


Meet the Range

Our team look forward to introducing you to the new SEAT and CURPA vehicle ranges at our showroom here in Christchurch.