Audi Reveals Formula 1® Vision: The R26 Concept

With just months to go before its first Formula 1® race, Audi has given fans a first look at the R26 Concept, previewing the brand’s approach to the pinnacle of motorsport. While the R26 Concept is not the final race car the team will drive, it provides a clear vision of the colours, graphics and design language that will define Audi’s official F1® car, set to be unveiled in January.

The R26 Concept reflects Audi’s new brand identity, combining minimalistic, precise graphic surfaces with a bold colour palette featuring titanium, carbon black and the newly introduced Audi red. Red rings will also be used selectively to highlight Audi’s presence on the track. This concept car is more than just a visual statement, it’s a signal of Audi’s ambition, innovation and commitment to excellence as it enters Formula 1®.

Audi CEO Gernot Döllner emphasises that the company isn’t entering F1® just to participate, but to compete at the highest level, aiming for the World Championship by 2030. The R26 Concept also serves as a pioneer for Audi’s wider brand transformation, setting a design direction that will influence both the F1® team and future production models.

Press release below and imagery courtesy of Audi AG.